Two-Strand Wire: the Old Reliable

sample of copy writing for Elemental LED:
This 18/2 Lamp Wire is a heavy-duty 18 Gauge, 2 strand lamp wire that is compatible with all of Elemental’s LED lighting products. It is used primarily as a way of extending the reach of our LED strip lighting, recessed LED lights, LED light bars, and more. Whether you need to extend the distance between your LED fixture and its power source, or to put two or more light bars or pucks far from each other, or to power multiple but different LED light fixtures from the same source, this 18/2 LED Lamp Wire is the solution. And it even works with non-LED lighting!

Since the dawn of electricity, this 18 gauge / 2 strand lamp wire has been the industry standard for safe and reliable power connection. Beginning with the incandescent bulb, through fluorescent, quartz, halogen, and compact fluorescent lighting, and now into the age of LEDs, the 18/2 wire is the only wire you need. Made of pure copper and insulated in heavy rubber, the 18/2 Wire is ready for your custom LED lighting project.

The 18/2 LED Lamp Wire is sold by the foot, or by the 250 foot spool, and, at 49 cents per foot, it’s competitively-priced compared to the equivalent wire sold at big-box chain stores. This wire is available in 4 colors: black, brown, white, and clear. Elemental may be leading the way in the LED revolution that is sweeping the nation, but we also know that sometimes you just have to stick with the basics. And the 18/2 lamp wire is just that: that old reliable wire from your grandfather’s day.

Old Light press blurb

Despite what the laundry detergent ads have been telling us, the future’s going to be dirty. No matter how much time we spend in front of the little clean, white geometric figures of the wuh wuh wuh, that white glow won’t rub off. All still rises from and resolves into dirt. Or at least petroleum. But Old Light’s people don’t share the dirt disdain. They’ve got grass stains on knees and asses, splinters in the fingers, and soil under their nails.

Shining on all the dirt, however, is light: sun, stars, streetlights, fireflies, etc. (been outside recently?) A light like gold. Old Light began when Garth (singer and autoharp) bought an old autoharp from an antique instrument guru down in Winters, CA and recorded it over and over, layering the tracks. The echoing layers of harp were a very specific kind of non-specific sound. It’s blurry, yet there are bell-like overtones that just shine like gold. The antique glow of pewter, worn wooden tools, a sunset obscured by smog, waste product of California dreaming. Like Brian Wilson camping in a cardboard box.

Rumor has it the band’s name originated in a conversation between upturned faces under the night sky (about how long it takes the starlight to travel to earth) that concluded with Charlie (guitar, harmony vocals) saying, “Man, that’s some old light.” Indeed. So that other rumor you heard about them being named after a beer is, um, totally false, dude. (Patrick, a.k.a. “Peef”, the bass player, wanted me to tell you he did not start that rumor.)

Well all right with the mythos la-di-da. So, what do they sound like (those under the age of 30 can skip to the next paragraph)? This blurry music grew as much out of Sabbath as Scott Walker, and songs like Neil Young’s “Walk On”, Can’s “Sing Swan Song”, and Dylan’s “Hurricane”. The kind of songs you might listen to for years before the lyrics finally hit and you realize the shadows that sometimes hang behind a jaunty beat (supplied by Todd on drums). No giant bummers here, but, like all great music, it’s a question of balance, opposing forces that never tilt the scale too far one way or the other. Old Light always delivers the news with a smile on their face. Oh, and they rock your dick off.

John Dwyer from Thee Oh Sees said, “It’s like Crosby Stills and Nash if they didn’t suck!” Old Light’s gonna light whatever you got in your pipe so you can smoke it. You should totally download the last song, though, ’cause it’s spooky. Jolie’s singing in the distance about a wolf and some kinda bird, they’re the only other living things in the night, and you can hear them. If you listen.